Three obstacles to restoring the BlackBerry brand

RIM today hosted a major event in New York to launch the new BlackBerry 10 OS.
RIM also announced that the company is rebranding itself as BlackBerry. A fresh
new brand with a highly anticipated mobile platform should give the company
reason for optimism, but BlackBerry 10 (BB10) isn't just a new iteration of
the once-dominant [...]
Source:
http://www.ezonearticle.com/2013/01/30/three-obstacles-to-restoring-the-blackberry-brand/