Daily Download: Lasting Legacies of Obama's 2012 Digital Campaign Strategy

JEFFREY BROWN: Next, we hang adult a unchanging demeanour during a impact of amicable media on election-year politics.

As we proceed a coronation of President Obama, a Daily Download team, Lauren Ashburn and Howard Kurtz, speak to a male who designed a winning side’s digital strategy.

LAUREN ASHBURN: Joining us is Harper Reed, a high-tech executive who served as arch record officer for President Obama’s reelection campaign.

Welcome, Harper.

HARPER REED, former Obama Campaign Chief Technology Officer: Hello.

LAUREN ASHBURN, Daily-Download.com: Hello.

We spent a year articulate about a purpose of amicable media in a campaign. How critical were Twitter, Facebook, and Instagram to a campaign?

HARPER REED: Well, it was — it’s unequivocally engaging to demeanour during 2008 vs. 2012,

Read full article: http://online.wsj.com/article/SB10001424127887324894104578109000926531558.html

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Source:
http://www.ezonearticle.com/2013/01/17/daily-download-lasting-legacies-of-obamas-2012-digital-campaign-strategy-2/