The choreography of an Apple event

Written By Unknown on Wednesday, 12 September 2012 | 09:11


Apple CEO Tim Cook expected will deliver an iPhone 5 during Wednesday's event. But nobody knows for sure.

(CNN) — When Apple CEO Tim Cook takes a theatre Wednesday in San Francisco, presumably to deliver a universe to a iPhone 5, everybody knows what’s going to happen.

As a association that has honed image-making to a multi-billion-dollar science, Apple has drafted a minute playbook for a product announcements. The stagecraft rarely, if ever, strays from that tried-and-true script.

Invited reporters and others will throng into an auditorium flashy with mysterious banners teasing something vaguely exciting. Some irritable though permitted rock, from a counterculture bemoan of Dylan to a indie stylings

Read full article: http://news.sky.com/story/981000/fsa-bank-commission-results-in-mis-selling


Source:
http://www.ezonearticle.com/2012/09/12/the-choreography-of-an-apple-event/

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